BFSI Use Cases

Secure Customer Communication, Built for BFSI

From banking and lending to insurance, wealth management and brokerage — Murphi enables WhatsApp for BFSI workflows so employees engage customers on channels they already use, while the institution keeps security, ownership, auditability and control.

Banks & NBFCs

Relationship Management · Lending · Customer Service

Insurance

Policy Servicing · Claims · Renewals

Wealth & Mutual Funds

Advisory · Portfolio Communication · Client Servicing

Securities & Brokerage

Trade Communication · Account Servicing · Audit

FinTech & Lending

Onboarding · Servicing · Collections

Banks & NBFCs

Loan Applicant → WhatsApp → Relationship Manager → Loan Operations

Relationship managers, branch teams and loan officers communicate with customers through Murphi while customers stay on WhatsApp. Every conversation remains centrally controlled and auditable, not stuck in a personal account.

RM–customer communicationLoan enquiries & follow-upKYC / document requestsCollections & remindersCredit-card support
Loan Applicant — WhatsAppRelationship Manager — Murphi
Has my loan been approved?
A. Mehta
Yes — approved for ₹8L. Sharing disbursement terms now.
Sharing the requested income document.
Core Banking LinkedAudit-Logged

Policyholder Journey

EnquiryPurchaseDocumentsRenewalClaimResolution
Policyholder — WhatsAppClaims Team — Murphi
What is the status of claim #4471?
P. Nair
Your documents have been received and the claim is under review.

Insurance

Policyholder → WhatsApp → Agent → Claims Team

Agents, RMs and claims teams communicate securely with policyholders end-to-end — from enquiry through renewal to claim resolution — while the complete history stays inside Murphi, not on a personal device.

Policy enquiries & salesClaims documentationPremium reminders & renewalsClaim-status updatesCustomer support

Wealth, Asset Management & Mutual Funds

Investor → WhatsApp → RM → New RM When Relationship Changes

Advisors and service teams engage clients without moving valuable relationships onto personal WhatsApp accounts. When an RM changes, the new RM inherits the complete client conversation history — the relationship stays with the institution.

RM–investor communicationPortfolio conversationsStatements & reportsInvestment documentationRelationship continuity
✕
✓
RM Exits · New RM Receives Full Client History

Relationship continuity, owned by the institution

Audit Log

Immutable
Rina Kapoor → V. Shah10:41 AM
Message received · "Sell 100, let 50 ride"
Rina Kapoor → V. Shah10:42 AM
Order confirmed · 100 shares at market price
Murphi → Audit Record10:42 AM
Conversation retained · Logged automatically

Securities & Brokerage

Investor → WhatsApp → Broker → Audit Trail

Brokers, dealers and RMs communicate with customers through an enterprise-controlled environment. Every message is retained the moment it's sent — ready for supervision and audit review.

Trade-related communicationOrder-related conversationsStatements & confirmationsSearchable historySupervisory & audit review

FinTech & Lending

Borrower → WhatsApp → Sales → Operations → Servicing → Collections

Digital lenders manage high-volume customer conversations across onboarding, servicing and collections from one controlled environment. The customer sees one continuous conversation as it moves across teams.

LeadOnboardingApplicationApprovalDisbursementServicingCollections

Sales

Operations

Servicing

Collections

One Conversation

Common questions

WhatsApp for BFSI — quick answers

Can bank employees use WhatsApp to communicate with customers?

Yes—when communication is enterprise-controlled. With Murphi, customers continue using WhatsApp while employees work through Murphi, so the institution retains conversation history, auditability and the ability to revoke access.

How can insurance companies securely use WhatsApp?

Insurers can use Murphi for policy enquiries, renewals, claims documentation and status updates while keeping conversations under institutional ownership and audit control.

How can wealth managers use WhatsApp with clients?

Wealth and mutual-fund teams can run RM–client messaging, statements and servicing through Murphi so advisory conversations remain centrally visible and auditable.

How can FinTech companies manage WhatsApp conversations across teams?

Murphi keeps onboarding, servicing and collections conversations available as customers move between internal teams — rather than locking history on one employee’s personal WhatsApp.

See platform features or browse all FAQs.

One Platform

Thousands of Customer Conversations

Customers stay on WhatsApp. Employees work securely on Murphi. Your organization retains the data, the relationship and the audit trail.

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