Your Customers Want WhatsApp. Your Compliance Team Wants an Audit Trail. Why Not Give Both What They Want?

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Customer experience and compliance are often treated as competing objectives.

Customers want communication to be quick and familiar. Compliance and supervisory teams need communication to be controlled, retrievable and auditable.

Modern financial-services technology should support both.

Don't Force the Customer to Change

Customers already know how to use WhatsApp. Instead of forcing customers to adopt another communication experience, enterprises can place the governance layer on the employee side.

The customer continues communicating through a familiar channel. The employee works through an enterprise platform.

Build the Audit Trail into Communication

An enterprise-controlled communication environment can retain messages and documents centrally and associate interactions with the appropriate employees and customers.

Murphi's homepage is built around exactly this requirement: full audit trails, company ownership of conversation history and immediate employee access revocation.

The result is a different way of thinking about digital communication: customer convenience doesn't have to come at the expense of enterprise control.

Murphi.in — Customer convenience. Employee productivity. Enterprise control.

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